Notes from the field.
Long reads on Indian farming and how we're building UGAANA: choosing land, reading soil, saving water, the mango calendar, and honest numbers. Written before and as the work happens, including the bits that go wrong.
Planting day, 13 February 2027: a preview
If enough families reserve and the right land is signed, our first saplings go into the ground next February. Here's what we're planning for the day, and everything that has to happen first.
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Under the hood: the technology behind UGAANA
A climate-fit engine, demand-first planning, a passport for every plant and a harvest wallet. Here's what each piece does, what it will never do, and why modern Indian agriculture needs it.
4 min read
Where food comes from: what children learn on a farm
Many city children have never seen a guava tree in fruit or a coriander seed sprout. Here's what we're planning for families and schools, and why reconnecting children with the land matters more than it sounds.
3 min read
Why we won't call anything “organic” yet
In India, organic is a legal claim backed by certification that takes years. Until we have it, we'll do something more useful: show you every input we use.
3 min read
A farm, not a financial product
UGAANA is a managed agricultural service. You pay for plants to be grown and cared for, and you receive what they actually produce. Here's exactly what that means, and what it doesn't.
4 min read
Three numbers, not one: how we talk about harvests
Every crop on UGAANA shows a reference yield, a planning range and a conservative figure. Here's why a single number would mislead you, and what happens when a season goes wrong.
3 min read
India's mango calendar: which mango, where, and when
From Alphonso in March to Chausa in August, India's mango season travels across the country for almost six months. Here's the calendar, region by region, and why each great mango belongs to its place.
4 min read
Every drop counted: how we'll water a farm in a dry state
Rajasthan is short of water, and Jaipur's rain arrives in about three months. Here's our plan for drip, fertigation, rainwater and a 45°C May.
3 min read
How to read a soil test, and what we'll look for
A soil report is a page of numbers most people never learn to read. Here's what each line means, what's typical around Jaipur, and how the answers will shape what we plant.
4 min read
How we'll choose the land for our first farm
We're shortlisting plots within an hour of Jaipur. This is the checklist every plot has to pass before we sign a lease, and why we expect most of them to fail it.
4 min read
Why our mangoes won't grow in Jaipur
Mango survives in Rajasthan, but it doesn't thrive. Here's how we decide which crop belongs on which farm, and why we'd rather grow each one where its climate is a native fit.
3 min read
Why we're building UGAANA
Most city families want food they can trace and a farm their children can walk through. Almost none of them can buy farmland, farm it and keep it running. UGAANA is our attempt to close that gap.
5 min readImages marked “Illustrative” are not photographs of our farms. Nothing is planted yet: real photos from the field will appear here as the work happens.