The UGAANA platformBuilt in Jaipur, for Bharat

अपना खेत, अपनी फ़सल

Modern agri-tech for a very old idea: a farm in the family.

UGAANA connects city families with professionally run, climate-matched farms. Software decides where each crop should grow and whether enough families want it to plant. A farm team does the work. Every plant carries a passport you can scan. You get the food, the story and the visits, without buying land.

  • 11climate-matched regions
  • 16crops in the catalogue
  • 176crop × region fits scored
  • 7climate factors per score
The problem

Many Indian families left the farm a generation ago. Not their love of it.

  • 01

    Families want better food

    Freshness, provenance and how food is grown matter more every year. Most of us still have no idea where our food came from.

  • 02

    People want a farm, not farming

    Plenty of families would love their own mango trees. Very few want to buy land, hire labour, lay irrigation and fight pests.

  • 03

    Children are disconnected

    For a city child, mango means supermarket. It used to mean tree, flower, fruit, harvest, and a grandmother's courtyard.

  • 04

    Agriculture is hard to join

    Traditional farming needs ownership and daily involvement. There has been no simple, honest way in for a busy family.

UGAANA takes the complexity away. You see “My farm”. We handle everything underneath it.

The product

Four layers. One farm for your family.

Physical farms at the base, the plants allocated to you on top of them, one clear membership around that, and the technology that ties it together.

  1. The climate-fit engine decides where each crop grows, Farm OS plans planting from real demand, the plant passport shows every plant's life, and the harvest wallet handles what happens to the crop.

Engine 01 · Climate-fit engine

Every crop scored against every region, before a sapling is ordered.

Try it. Pick a crop to see how it scores in each region, then pick a region to see the seven factors behind the number. These are the real scores the network is planned on.

Alphonso mango in every regionLive engine

We plant alphonso mango only in Ratnagiri (registering interest). Everything under 85 stays off the plan.

Why 72 in JaipurWorkable with care
  • Winter lows76
    8°C coldest-month low; needs ≥ 10°C
  • Summer highs70
    41°C hottest-month high; tolerates ≤ 38°C
  • Rainfall94
    630 mm/yr; comfortable 750–3,500 mm (drip can top up)
  • Winter chill100
    No chill needed
  • Soil pH64
    pH 8.1; suits 5–7.5
  • Altitude100
    430 m; suits 0–600 m
  • Humidity60
    Low humidity; prefers high

Seven factors from long-run regional climate normals. A single failing factor pulls the whole score down, because one bad winter is enough to lose a crop. The full climate atlas →

The engine scores all 16 crops against all 11 regions, 176 pairs, every time the data changes.

Engine 02 · Demand-first Farm OS

No crop is planted without families behind it.

Farm OS plans planting from real reservations, not guesses. It keeps land, saplings and people from being committed to crops nobody asked for, which keeps the service honest and the farm sustainable.

  1. 01
    InterestFree

    Tell us what you'd like to grow. No money, no commitment.

  2. 02
    WaitlistFree

    For crops that are full, or farms that haven't opened yet. We message you when space opens.

  3. 03
    ReservationFree request · ₹1,000 refundable later

    Holds your spots while other families join. We collect the refundable ₹1,000 only when your crop is close to going ahead.

  4. 04
    MembershipSetup + annual care

    Once enough families join: sign the agreement, pay the setup fee, and we plant.

Farm OS · demand-first● Live
Guavagoes ahead at 240 trees
Be one of the first families
Pomegranategoes ahead at 120 trees
Be one of the first families
Kagzi limegoes ahead at 120 trees
Be one of the first families
Amlagoes ahead at 60 trees
Be one of the first families
Vegetablesgoes ahead at 5500 sq ft
Be one of the first families
Herbsgoes ahead at 600 sq ft
Be one of the first families

Nothing is planted until a crop reaches its threshold.

How a threshold works

Every crop has a planned zone size and a threshold: the point where it makes sense to prepare land and plant. Guava at the Jaipur pilot, for example, is planned for 400 trees and goes ahead at 240.

If not enough families join. You pay nothing for that crop. Any reservation paid is refunded in full, or moved to a crop that is going ahead.

Engine 03 · Plant passport

Every plant gets a tag, a timeline and a face.

A weatherproof QR tag goes on every tree and bed at planting. Scan it on the farm, or open it from your dashboard at home, and you see that plant's whole life so far.

Illustration: a QR tag tied to a young saplingIllustrative
Plant passportExample
GuavaAllahabad Safeda / LalitJaipur pilot · tag assigned at planting
  1. ReservedYour request
  2. Planted13 Feb 2027
  3. EstablishingWeekly photos
  4. First floweringLogged by the horticulturist
  5. First harvestWinter 2028
Photo · weeklyInspection · weeklyWater log
What a scan shows
  • Crop, variety and rootstock
  • Planting date and its place on the farm
  • Current growth stage
  • Weekly photos
  • Inspections, treatments and every input used
  • Water and fertigation log
  • Harvest history, weighed

Tags are assigned at planting. The passport shown here is an illustration, not a real plant.

Engine 04 · Live farm dashboard

Your farm, in your pocket.

The member dashboard is where the farm and your family meet. Plant timelines, photos and inspections begin on planting day; the preview below shows the design, with example values.

  • Your allocationsEvery tree and bed you have, with the stage each crop is at.
  • Farm statusWeather, irrigation and the next milestone for your farm.
  • VisitsPlanting day, open farm days, children's workshops and private mornings.
  • Money, plainlySetup and care invoices line by line, credits and your harvest wallet.
Illustration: a phone showing a farm dashboard in a fieldIllustrative
My farmDesign preview
Jaipur pilot
GuavaFirst harvest Winter 20285 trees
Kagzi limeFirst harvest Monsoon 20293 trees
HerbsFirst harvest Mar 202720 sq ft
Next milestonePlanting day13 Feb 2027
IrrigationDripLogged daily
InspectionsWeeklyWith photos
Harvest walletOpensAt first picking
Engine 05 · Harvest wallet

What happens to the harvest is your call.

Each picking is weighed, batched and credited to your harvest wallet. Then you split it however suits your family that season.

Illustration: a crate of freshly picked fruitIllustrative
Harvest walletExample season
Planning range5–10 kg/plant
ActualWeighed at picking
Deliver 60%Convert 15%Donate 10%Farm credit 15%

You decide the split every season.

  • DeliverCrated and delivered to your door, usually within 48 hours of picking in Jaipur.
  • ConvertSwap one harvest for a mixed basket of what's in season, at that day's rates.
  • DonateSend it to a partner food bank. You get a receipt for your records.
  • Farm creditKeep the value as credit for care fees, visits or produce.

Selling produce through UGAANA may come later, and only where the law allows.

The honesty system

Four numbers for every crop. The last one is the truth.

Agriculture varies with weather, plant health and variety. So we never promise a yield. We show you the research, our planning range and a conservative figure before you reserve, then publish the actual weight after each harvest.

Example: Guava, Allahabad Safeda / Lalit
  1. Reference10–12 kg/plantICAR-CISH meadow orchard, 2 × 1 m spacing (40–60 t/ha); wider-spaced trees give 20–40 kg
  2. Planning5–10 kg/plantOur planning range for years 2–4
  3. Conservative3 kg/plantWhat we plan around for a poor season
  4. ActualWeighedPublished after every harvest, from Winter 2028
  • Harvest protectionIf a documented farm-level failure leaves you below 50% of the planning range, you get replacement produce, farm credit or replanting.
  • If a plant diesWe replace it at no cost in the next planting window, and your timeline shows exactly what happened.
  • If not enough families joinYou pay nothing for that crop. Any reservation paid is refunded in full, or moved to a crop that is going ahead.
  • Yield honestyEvery crop has a reference, planning and conservative figure. After each harvest we publish the actual.
Partner-farm standards

The standard every farm has to meet.

The Jaipur pilot is ours to run. Farms beyond it will be run with partner growers in their home belts, and every one of them has to meet the same bar. No partner farm is contracted yet; when one is, we'll publish how it measures up.

  1. 01A native climate fit (85+) for every crop planted
  2. 02Soil, water and title checks before any lease or contract
  3. 03Planting material from accredited nurseries, variety chosen after the soil test
  4. 04Drip irrigation and a written water plan
  5. 05A named farm manager and a supervising horticulturist
  6. 06Every input, spray and treatment logged in Farm OS, visible to members
  7. 07Weekly photos and inspections for every allocation
  8. 08Fair, on-time pay for farm teams and partner growers
  9. 09Families welcome to visit and see for themselves
  10. 10No crop planted until its threshold is met
The deal

A farm takes twelve jobs. Eleven are ours.

Yours is the fun one: choosing what to grow. We handle everything else, from matching each crop to its climate to the crate at your door, and show you each step as it happens.

01
You chooseCrops, quantities and your spot on the farm.
02
LandLeased farmland, soil- and water-tested and title-checked before we sign. Never sold to you.
03
Climate matchEvery crop planted only where its climate is a native fit.
04
Saplings & seedPlanting material from government-accredited nurseries, with the variety chosen after soil tests.
05
IrrigationDrip and fertigation, plus rainwater harvesting.
06
CultivationPlanting, spacing, mulching and staking.
07
LabourA trained farm team working every day.
08
MaintenancePruning, weeding and replacing any plants we lose.
09
MonitoringWeekly inspections, photos and health logs.
10
TechnologyYour farm dashboard, QR tags and plant timeline.
11
HarvestingPicked at the right time, then weighed and batched.
12
Packing & deliveryGraded, crated and delivered, or ready for pickup.
Where we are today

No land leased. Nothing planted yet. Here's the plan.

We'd rather you hear it from us: the platform is live and we're shortlisting land within an hour of Jaipur. Every step below is published as it happens, and planting day is a target, not a promise: 13 Feb 2027.

  1. Sep 2026UGAANA platform live · reservation requests openDone
  2. Oct 2026Land shortlisting within an hour of Jaipur · soil & water tests on candidate plotsIn progress
  3. Nov 2026Lease signed on the plot that passes the testsPlanned
  4. Dec 2026Fencing, drip and fertigation, rainwater pits, nurseryPlanned
  5. Jan 2027Saplings hardening off in the nurseryPlanned
  6. Feb 2027Planting day with reserving families (target 13 Feb)Planned
  7. Mar 2027First herb harvestPlanned
For families

Put a farm back in your family.

Build your farm in two minutes and send a free reservation request. Nothing to pay today.

For growers and landowners

Run an orchard in a climate-matched belt, own land near Jaipur, or lead a farm team? We'd like to hear from you.

Request a call-back

Ten minutes, no pressure. We'll answer your questions and help you shape a first basket.

We only use your number to call you about UGAANA. See our privacy policy.

UGAANA offers a managed agricultural service. Members do not own land, trees or any share in the farm, and membership is not an investment. Harvest quantities shown are reference, planning and conservative estimates, not promises; actual harvests depend on weather, plant health and variety. Reservation requests are free and non-binding. Any reservation amount collected later is refundable in full until the membership agreement is signed. Final terms are set out in the membership agreement.

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